The news industry has been in a grapple with clicks versus quality content since the beginning of the internet. The last decade however, has seen a shift with the most prominent discovery being the willingness of users to pay for content through subscriptions. This has taken media away from the traditional advertising business model.

Founder of Bibblio, Mads Holmen, chats to us about this shift and introduces a new business model for journalism.

For more information about Bibblio, visit www.bibblio.org