October 10th, 2017 – Smart Solutions for a Connected World.

MoCo Moments is being brought to Dubai in a joint venture between CM and Nimbletank, taking advantage of the region’s passion and innovation towards mobile and digital transformation.

MoCo Dubai

“MoCo Dubai – October 10th: Iot, Chatbots, next generation Apps, Smartcities & AI. Together we built Smart Solutions for a connected world.

Do you want to join? Contact the organizer Anneloes Henskens via:


Kick off, Opening & wrap; Wrap up

Roundtable dialogue

The round table session is where you can join the discussion with other mobile masterminds.

Drinks and Playground

Play around at the end of the day with wearables and tech stuff in the Playground. Enjoy the free drinks and have an informal chat with the fellow delegates.




09.00 – 09.30

Registration & complimentary coffees.

09.30 – 09.40

Kick off

09.40 – 10.05

Inspiring session by Laura Chaibi – Challenges working in the middle east vs other territories, what is unique to MENA? And growing revenues in MENA: What are the pain points for consumers holding back spend online? Join this session to find out more!

Laura has 15+ years’ digital media experience from her time living in the UK. She has 10+ years international experience with 7 years’ covering MENA from her time at Yahoo and more recently, at MBC.  She specializes in digital media measurement having trained at the BBC and specializes in technical, consumer and commercial understanding of digital media across TV, web, mobile devices, and most emerging platforms.

A former member of the IAB, IAB Europe, MRG and MRS. Laura is now on the advisory board of WIRe, Women in Research as well an active I-COM member since it began in 2005. She also made her first patent application in the US in 2014 for identity management and advertising.

10.05 – 10.25

Round Table Session by David Skerrett – Managing Partner at Nimbletank. David’s presentation and workshop is about: ”The future of mobile”. David partners with brands and start-ups to realise their potential by combining effective strategy and creative solutions.

David is a highly awarded digital and mobile strategist, speaker and thought leader. As Managing Partner of Nimbletank, the mobile transformation agency, he has built the agency into the mobile awarded in its category and developed their proprietary process for iterative user centricity and rapid value creation, called Fusion. He works with leading brands such as ASOS and Santander on their mobile future and has won over 100 awards in his 18 year career.

10.25 – 10.50

Inspiring session by Paul Epping – The presentation will address the highlights of Exponential Technologies. What do they really mean? In what way will the speed of technological developments impact organizations and people’s personnel life. In the presentation he will briefly provide an overview of the technologies and zoom in on how organizations can prepare themselves to become more exponentially and adaptable to the rapid changes. Some case studies will show results.

Paul Epping is clinician, experienced program manager, technical solution architect, entrepreneur and futurist. He is working for Philips health tech.  Before Philips he had multiple positions as lecturer,  independent consultant,  program manager and interim CIO in several Dutch hospitals. Paul was one of the early attendees of the Singularity University in Silicon Valley and currently holds the position of chapter lead of the Singularity University in Dubai. He is an ExO Agent  and consultant aiming on changing/transferring companies to become more exponential. He is one of the few experts who is able to provide an holistic view on exponential technologies and impact on our society and companies.  He avoids a fragmented approach. His presentations about the future of our society in the light of exponential technologies are very well received.

10.50 – 11.10

Round Table Session by Nigel Arthur – Managing Director at Urban Airship. With new ideas, tools and hacks for mobile growth popping up all day every day, it’s easy to get overwhelmed. In this session, we’ll focus on where leaders in mobile marketing are placing their bets, and what you can learn from their strategies. We’ll talk about the new tactics, analytics and tech mobile leaders are focusing on to improve customer experience, increase engagement and boost retention.

You’ll come away with a better understanding of what’s working in mobile marketing today, and dozens of ideas you can put to work in your own mobile strategy.

As managing director of EMEA/APAC at Urban Airship, Nigel Arthur has built the company’s international team to over 25 professionals and has worked with many of the leading brands around the world on their mobile growth strategies. He has expertise in things digital marketing, and has become a thought leader on mobile engagement during his five years of tenure at Urban Airship.

11.10 – 11.35

Inspiring session – speaker will be announced soon.

11.35 – 11.50

Wrap up

12.00 – 13.00

Complimentary lunch and Tech Playground

Founding Partner: CM

CM Telecom is one mobile platform for SMS, Push, Security, Payments, and Voice in the heart of the mobile ecosystem.

MoCo organizer

Nimbletank are the Drum Network’s Mobile Agency of the Year 2016. It is a full service digital and mobile agency creating mobile first innovation for brands such as ASOS, BBC and Santander.


MoCo supporter: SkYne Visionaries in Branding and Design

SkYne helps the MoCo team with bringing the right people together!

MoCo Supporter: Urban Airship

Urban Airship helps the MoCo team to bring the right people together! Every day, marketers and developers depend on Urban Airship to deliver more than one billion mobile moments that inspire interest and drive action


Hilton BiCE Skybar – The Walk, JBR, Dubai. Please also see the map below. Complimentary parking is included.

By Car/Taxi: Follow the arrow marks to reach parking entrance 1 via Al Gharbi Street. Paid valet parking is available. Follow the arrow marks to reach parking entrance 2 Braih Street/ King Salman Bin Abdul Aziz Al Saud Street. Look for Hilton signage, Bahar building.

By Train: Take the red line to Damac Properties metro station, which is connecting to Dubai Tram. Take the tram towards Dubai Marina and alight at Jumeirah Beach Residence 1 station. Walk towards Hilton Parking Entrance 2 via King Salman Bin Abdul Aziz Al Saud Street.

From the Tram: Alight at Jumeirah Beach Residence stations 1 and walk towards Hilton Parking Entrance 2 via King Salman Bin Abdul Aziz Al Saud Street.


The Watershed, V&A Waterfront